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The term ?global? was purposely chosen, so as to show that the line is clearly reflective of streetwear.Ĭreators of Gino Green Global have no doubts whatsoever about the openness of the American culture and consumers to new things and are confident about the impact that it will have on them. Gino Green Global addresses a great variety of consumers. Although the term ?urban?, which is used to describe this clothing line is considered to be rather limited.
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This brand has been created especially for those who feel that they can lead the way, those who love life and know how to live it to the extreme. Its creators say that Gino Green Global comes from the desire of being creative, influential and successful, while thinking in a worldwide perspective. One of the designers of Gino Green Global is the artist Prince, who has influenced this industry tremendously due to his work as a fashion and graphic designer, as well as a graffiti artist. Gino Green Global is not just another urban brands it continually challenges itself so as no to become restricted to certain stereotypes. This collection addresses fashion conscious trendsetters and consumers who have similar inclination towards aesthetics, art and design. Life served as inspiration for a number of contemporary artists who developed the Gino Green Global collection in 1999.